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Visie document retail verlichting

 

Met dit schrijven probeer ik u uit te leggen waarom speciale aandacht noodzakelijk is voor winkelverlichting. Het is belangrijk een uitgebalanceerde keuze te maken om het juiste niveau in lichtkwaliteit te bereiken.

Om tot een goed lichtniveau te komen spelen meerdere factoren mee:

  • Basis verlichting is nodig om zich in de winkel goed te kunnen oriënteren.

  • De uitlichting zorgt daarna voor de juiste belichting van de artikelen.

  • Transparantie van buiten naar binnen is belangrijk om tegen sterk daglicht te concurreren.

  • Kleur kan men onder verschillende lichtbronsoorten anders beoordelen. In design zaken dus een belangrijke overweging welke lichtbronnen men neemt.

  • Het energie verbruik en de warmte overlast van verlichting kan jaarlijks in onkosten verschillen tussen de 1000 en 6000 Euro.

De keuze in winkelverlichting zal onder meer sterk afhangen van de functie van de winkel, de verkoopproducten, openingsuren, het design en het prijskaartje. Op basis van de gegevens bepalen we een concept met:

  • de combinatie van lichtbronnen,

  • de kwaliteit en kwantiteit en welke armaturen daarbij gebruikt kunnen worden,

  • lichtverdeling, transparantie doorkijk etc,

  • montage en design

Voorbeeld   Downlights voor hogedruk gasontladingslampen:

Voor een winkel met een hoge basisverlichting gebruik je gasontladingslampen. Ze zijn efficiënt, verkrijgbaar in warme en koele kleuren en hebben vaak ook een uitstekende kleurweergave.


Er zijn bepaalde kleuren die je gewoon met een compactfluoriscentie lamp niet kunt creëren maar wel met een hogedruk gasontladingslamp. De uitstekende kleurweergave van de gasontladingslampen zorgt ervoor dat echte daglichtkleuren binnen de winkel worden gebracht en brengt hierdoor het winkelassortiment tot leven. Verder is de lichtopbrengst constanter, omdat de lamp een stabiele lange levensduur heeft. Geweldige kleurkwaliteit. Energie-efficiëntie tot 80%. Lange levensduur. Helder wit licht


Winkels hebben een eigen uitstraling door licht. Maak van kopen ook een beleving, door verlichting krijgt het product meerwaarde.


Tijdens het winkelen willen we verschillende ervaringen opdoen en verschillende emoties beleven. Deze ervaringen en emoties variëren op verschillende momenten afhankelijk van behoeften, prioriteit en tijd. Vanuit het oogpunt van verlichting bevestigt dit de behoefte aan nog meer flexibiliteit in de vormgeving van verlichting én de geboden verlichtingsoplossingen.

 

Showroom, galerie en garage, food en non food winkels en utiliteitsbouw.

In feite hebben alle projectgebonden gebouwen met een hoge bezoekers graad en of representatief uiterlijk een behoefte aan professionelere verlichting. De gasontladings lichtbronnen en de compacte fluoricente lichtbronnen in relatie met duurzame armaturen voldoen in juist mate aan deze behoefte.